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RAMMP Adds Mr. Mike’s To Its Menu

Vancouver, B.C. January 31, 2011 –There’s no stopping RAMMP Hospitality Brands Inc. Hot off the heels of acquiring The Pantry and Rockwell’s restaurant chains, RAMMP announces that it has recently added MR MIKES® Steakhouse and Bar to its fast-expanding restaurant group. With plans to double the size of the chain and move east in the next five years, the ownership group will rival many other favourite chains in Canada.

Spearheaded by former senior executives with unparalleled track records at some of Canada’s most well-known casual dining restaurants and consumer brands, RAMMP plans to re-energise the mid-range, casual dining chain which is well-known and loved for its 50-year heritage, quality and affordable menu and unique style. This latest acquisition means a move into a new market for the investment group, who is already in the family market with The Pantry Restaurants and the more premium market with Rockwell’s Grill & Bar.

In addition to ambitious plans to open up more franchise locations in Vancouver, Edmonton, Regina, Winnipeg and Calgary over the coming years, RAMMP is also setting its sights further east with the goal of making it a national chain for all Canadians to enjoy. Alongside this, the brand focus will include ongoing menu innovation and increased community outreach through local community events, sports associations and charitable organizations.

“We immediately saw the potential of the MR MIKES® brand. It has a memorable, casual and unpretentious atmosphere and an unquestionably good menu offering a high-quality steak program and the famous Mikeburger®. It’s a menu that goes well beyond just steak and appeals to everybody,” says Mike Cordoba, CEO, RAMMP Hospitality Brands Inc. “We want to tap into the loyal following MR MIKES® has developed over the past fifty years and listen to our customers to really take the casual, mid-range dining experience to the next level. We want to ensure MR MIKES® caters to the needs of our guests through exciting, fresh and innovative experiences.”

This latest acquisition means that RAMMP now boasts 38 restaurant units in Western Canada: 19 MR MIKES®, 15 Pantrys and four Rockwell’s, with an additional Rockwell’s location under construction and scheduled to open in April of this year.

For more information on MR MIKES® franchise, visit:

MR MIKES® mission is to provide a comfortable “come as you are”, warm and friendly atmosphere with high quality steaks and burgers at affordable prices. Established in 1960 with its first restaurant on Granville Street, Vancouver, B.C., MR MIKES® has evolved from a popular, self-service restaurant to an award-winning, mid-range, casual dining chain with operations in over 19 cities. The menu reflects the best of the West with mouth-watering steaks and the world famous Mikeburger®. To complement the varied menu, MR MIKES® also offers its guests exclusive branded beers and wines to provide the ultimate dining experience.

RAMMP Hospitality Brands Inc. is the owner of three restaurant chains – MR MIKES® Steakhouse & Bar, The Pantry Restaurant and Rockwell’s Grill & Bar. RAMMP’s mission is to build national hospitality brands through long-standing and profitable franchisees supported by leading processes and practices at the franchisor level.